I-See-U is a Digital Media Art and Design Blueprint, authored by professor Bill Fischer, that supports and facilitates design citizenship through research and practice. It is an acronym that means:
Inclusive, Socio-Emotional, Entertaining, & Universal

The term "blueprint" is used to express the functional intent of the information that lies within this publication. The term finds its foundation in engineering where a blueprint is a document that predicts, based on science, experience, and field research, user-experiences from particular configurations of design characteristics.

The blueprint is free for use under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (external link). Bill and his collective team can provide a variety of consulting, training, and design services. Find out more about that on the Services page. (contact Bill_Fischer@i-see-u.info)

How It Works

Artists, designers, and instructors can tap into the I-See-U principles, guides, templates, lessons, and case studies to support their commitment to art and design citizenship. There are four pillars upon which the blueprint is built and they are outlined below.


Belonging and including are two sides of the same coin. We can flip the disenfranchisement of many diverse populations on its head with art and design that presents a model of the kind of world we want to live in.

Socio-Emotional engagement

We can create more effective content if it speaks directly to how our brains process our human experience. This includes building expectations, appealing to logic, transferring knowledge, inviting belonging, and driving emotions.

Entertainment-based Production

Applying entertainment-based strategies will ensure attentiveness and compel audiences and users to lean-in to the content. We must compete with pop-culture, by building expectations, maintaining anticipation, and meeting our audiences where they live.

Universal Design

Universal design goes beyond the technical requirements for the accommodation of persons with disabilities and towards their full participation in the ongoing social fabric of the world in which we all live. Universal design allows people of all abilities to experience media together, at the same time, in the same place, on the same channel.

About The EPIC Project

Some of the field research that the I-See-U design guide is based upon has been executed Through The EPIC Project at KCAD (external link). We have collaborated with experts in universal design, neurodiversity, education, entertainment media, and inclusion to explore, develop and test digital and physical products. That action has included maximizing information retention, increasing empathy towards disenfranchised populations, taking steps to seek to improve one's mental health, and improving attentiveness through joyful learning. The Epic projects are research-driven and executed by collaborative teams of experts and end-users.