[Author: Bill Fischer]
Legally, it is required for 'places of public accommodation', educational institutions, government and federally funded organizations are required to comply with the regulations listed below. There has been a general lack of awareness and compliance by media creators. This is especially true in the public sector web space. Accessibility rights advocacy groups have been ramping up lawsuits in an attempt to drive compliance. UsableNet's accessibility lawsuit report (external link) provides an excellent snapshot of the current state of the activity. Photo Illustration by Bill Fischer.
Title II & III of the ADA
Title II sets requirements for Local government, state government, private and public education. Title III sets requirements for places of public accommodation. These laws Prohibit discrimination on the basis of disability in all cases. This means media must meet WCAG 2.1 level AA requirements for electronic media.
The Title III Definition of "Place of Public Accommodation"
Places of Public Accommodation are defined on the ADA website as: businesses that are generally open to the public and that fall into one of 12 categories listed in the ADA:
- Places of lodging (e.g. , inns, hotels, motels) (except for owner-occupied establishments renting fewer than six rooms);
- Establishments serving food or drink (e.g. , restaurants and bars);
- Places of exhibition or entertainment (e.g. , motion picture houses, theaters, concert halls, stadiums);
- Places of public gathering (e.g. , auditoriums, convention centers, lecture halls);
- Sales or rental establishments (e.g. , bakeries, grocery stores, hardware stores, shopping centers);
- Service establishments (e.g. , laundromats, dry-cleaners, banks, barber shops, beauty shops, travel services, shoe repair services, funeral parlors, gas stations, offices of accountants or lawyers, pharmacies, insurance offices, professional offices of health care providers, hospitals);
- Public transportation terminals, depots, or stations (not including facilities relating to air transportation);
- Places of public display or collection (e.g. , museums, libraries, galleries);
- Places of recreation (e.g. , parks, zoos, amusement parks);
- Places of education (e.g. , nursery schools, elementary, secondary, undergraduate, or postgraduate private schools);
- Social service center establishments (e.g. , day care centers, senior citizen centers, homeless shelters, food banks, adoption agencies); and
- Places of exercise or recreation (e.g. , gymnasiums, health spas, bowling alleys, golf courses).
Rules for Federal Agencies and Funded Organizations
Americans With Disabilities Act (ADA) Rehabilitation Section 504
Requires federal departments, agencies, and public schools to ensure accessibility of their “electronic and information technology” to individuals with disabilities unless to do so would result in an undue burden, in which case multiple modes of access can be employed (see below). Aids, benefits, and services must be “equally effective”—i.e., they must provide persons with disabilities “an equal opportunity to obtain the same result, gain the same benefit, or reach the same level of achievement."
Americans With Disabilities Act (ADA) Rehabilitation Section 508
Federal departments and agencies, some state governments and educational institutions, and federal grant recipients, are required to meet WCAG 2.1 level AA requirements plus additional section 508 regulations, which were last update in 2018. Websites, Multimedia mobile apps and desktop multimedia will all need to comply or multiple modes of access will need to be offered. The three main components are:
- Technical – these requirements make sure the coding of a website, software, operating systems, etc. is compatible with assistive technologies.
- Functional – these requirements ensure that in addition to the technical coding, the entire system is usable by someone with a disability.
- Support – these requirements make sure that support documents and alternative information is also accessible by people with disabilities.
CVAA (21st Century Communications and Video Accessibility Act)
Requires television programming that is repurposed for online delivery to have captioning. Audio description for television has slightly different requirements that phase in between 2010 and 2020. Currently, the top 60 TV markets are required to describe 50 hours per calendar quarter. The next phase-in is in July of 2018. And the goal is for there to be 100% audio description on television by 2020.
Title II of the Americans With Disabilities Act (ADA) Prohibits discrimination on the basis of disability in all public entities, including public schools, regardless of whether they receive federal funding. Schools are required to take appropriate steps to ensure that communications with individuals with disabilities are as effective as communications with others. The term “communications” refers to the transfer of information, including the verbal presentation of a lecture, printed text of a book, and resources on the Internet. In evaluating the meaning of “as effective as,” OCR has focused on three components of effectiveness:
- Timeliness of delivery,
- Accuracy of translation, and
- Provision in a manner and medium appropriate to the significance of the message and the abilities of the individual.
The EPIC Project at Kendall College of Art and Design of Ferris State University
This guide should be used to design all public-facing media that is officially affiliated with The EPIC Project.
- At this time compliance is a judgement call and is being tested in the courts. As more court cases are waged and settled, a qualitative understanding of compliance will continue to be better defined. This understanding will be compiled and published as guidelines by organizations like W3-WCAG, UDL on Campus and 3PlayMedia
- The DOJ, which is responsible for enforcing Title III of the ADA, has publicly stated that it interprets Title III of the ADA to apply to websites operated by public accommodations. Although the DOJ has not yet published any regulations on this issue, the DOJ solicited public comments for potential regulations concerning websites in 2010. In its Advanced Notice of Potential Rulemaking, the DOJ made clear that it did not believe that the Internet itself should be considered a place of public accommodation, but that it believed Title III should apply to the websites of entities that provide goods or services that fall within the 12 categories of “public accommodations.”
- A legal precedent was set through a 2012 lawsuit when the purely digital (with no physical space) company Netflix was identified as a place of public accommodation. Since then, the majority of lawsuits against commercial entities have targeted the retail/eCommerce industry.
- According to the NY Times in a May 2018 report By Erica L. Green entitled "Disability and Civil Rights Groups Sue DeVos Over Investigation Rollbacks", Education advocate Marcie Lipsitt "had opened more than 2,400 web-accessibility complaints against various educational institutions in the last two years which resulted in more than 1,000 resolution agreements with institutions such as colleges and universities, which vowed to make their websites accessible to people who are deaf or blind or who struggle with fine motor skills". In May of 2018, The department of education released new rules resulting in the dismissal of more than 500 cases filed by Marcie Lipsitt. The changes have also resulted in some of the previous agreements being revised.