Universal Design

Media that is accessible and better for everyone

Enhance Progressively

  • Create the content in a visual narrative form that can be navigated and understood as text alone that can be read or heard (semantic design).
  • Then Enhance the experience with graphics, illustration, motion and additional audio.
  • This enhancement will engage more parts of the brain for those that can receive it through their available senses and physical abilities.

Universal Design

  • Responsive design maximizes the user experience for multiple modes of access. The media can respond to the user no matter what their permanent or temporary disability may be.
  • This approach inevitably leads to a better experience for abled persons as well.
  • Universal design allows disabled persons to participate in society as full members alongside their abled counterparts.

Accessible Design

  • Accessible design provides one or more alternative and separate versions of media that are specifically targeted for persons with specific disabilities.
  • Though this separates the disabled from simultaneous media consumption with their abled counterparts, it is sometimes the only method available due to technology, distribution or budget constraints.

Attainable Design

  • The attainability of information has been supercharged by digital hardware and networks that can deliver searchable media containing text, audio, animation, video, and interactivity in a singular product.
  • The cell phone is the lowest common denominator. If a household owns only one digital device, it is probably a cell phone. Video can deliver text, audio and visual media, and that allows simultaneous multiple modes of access.

Universal Design

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