I. S.e.e. U. Overview

[Author: Bill Fischer]


I. S.E.E. U. is a production design Framework for informational & educational media designed to help creators move audiences beyond reaction to action. It is an acronym that stands for design that is Inclusive, Socio-Emotional, Entertaining, and Universal.

I. S.E.E. U. by L.E.A.D. is based on lessons learned from an imperfect journey of over my 40 years of professional design experience, studying current best practices as well as the work performed by our talented team of KCAD (Kendall College of Art and Design) students, faculty, and collaborators as part of The EPIC Project at KCAD.

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About LEAD

At Leadarts.org we ask and answer the question; how can we change the roles of artists and designers from producers to leaders? … By reimagining our role in society, updating curriculums, redefining cultural responsibilities, and positioning design as the start of everything. And, by employing a socio-emotional science that can drive art to move people, society, and culture beyond reaction to action. This is how we lead.

About The EPIC Project

Through The EPIC Project at KCAD, we have collaborated with experts in universal design, neurodiversity, education, entertainment media, and minorities in media to explore, develop and test digital and physical products. That action has included maximizing information retention, increasing empathy towards disenfranchised populations, taking steps to seek to improve one's mental health and improving attentiveness through joyful learning. Our projects are research driven and executed by collaborative teams of experts and end-users. We leverage brain science concepts and the knowledge we have acquired through the execution of 40 projects that have been engaged by over 70,000 people.