I-See-U Overview

[Author: Bill Fischer]

What It Is

I-See-U is a Production Design Framework For Informational & Educational Media that supports responsible design citizenship. It is an acronym that means Inclusive, Socio-Emotional, Entertaining, and Universal.

I-See-U by L.E.A.D. is based on lessons learned from a combined 80 years years of professional design experience, the study of current best practices and, extensive user-testing of innovative media created by our talented team of KCAD (Kendall College of Art and Design of Ferris State University) students, faculty, and collaborators as part of The EPIC Project at KCAD.

Engage with Us


About L.E.A.D.

At Leadarts.org we ask and answer the question; how can we change the roles of artists and designers from producers to leaders? … By reimagining our role in society, updating curriculums, redefining cultural responsibilities, and positioning design as the start of everything. And, by employing a socio-emotional science that can drive art to move people, society, and culture beyond reaction to action. This is how we lead.


About The EPIC Project

Through The EPIC Project at KCAD, we have collaborated with experts in universal design, neurodiversity, education, entertainment media, and minorities in media to explore, develop and test digital and physical products. That action has included maximizing information retention, increasing empathy towards disenfranchised populations, taking steps to seek to improve one's mental health and improving attentiveness through joyful learning. Our projects are research driven and executed by collaborative teams of experts and end-users. We leverage brain science concepts and the knowledge we have acquired through the execution of 40 projects that have been engaged by over 70,000 people.



Overview Presentation

Use this slideshow to present an overview of the I-See-U framework to your class or group.


About-I. S.E.E. U.

Authors: Bill Fischer & Susan Bonner • Download a Powerpoint version of this presentation